7. Green Digital Clothing
Bivolino provides a vision of the future which encompasses the evolution of digital clothing supply chains, from design to retail, that minimize returns and, in turn, reduce waste. This “webified” supply chain is the “Googlification” of the apparel industry and trade (referring to the book ‘What would Google do?‘ from Jeff Jarvis) focusing on e-configurators, digital design toolkits, online dressing facilities and the development of "controlled" virtual shopping communities. Waste can be controlled as part of a lean manufacturing, or sustainable initiative. Technology also plays a role in developing a more sustainable supply chain. Bivolino uses sustainable technologies including computerized sketching, CAD pattern design, digital grading and marker-making, digital printing and computer numerical control (CAM) single-ply cutting. In fact, any technology which allows the product to remain in digital form until later in the process is considered to be more sustainable. Why is it more sustainable to create and buy a garment in a digital form? Surely you need to see real product samples? Whenever a physical sample is created, waste is introduced into the process.
At Bivolino, you indeed create and buy a shirt which is digitally displayed and configurated, without real samples nor photos. This is worldwide unique!